Say hello to Moimoi—the playful little creatures created with babies, for babies! Developed through research at the University of Tokyo’s “Baby Lab,” Moimoi’s bold colors, high-contrast patterns, and delightfully silly sounds are designed to capture the attention of even the tiniest readers.

In Moimoi, Where Are You?, little ones can join Moimoi for an interactive game of hide-and-seek. Clever cutouts on every page invite babies and toddlers to peek, search, and discover where Moimoi might be hiding next, while simple sounds and playful repetition make reading together especially engaging.

A phenomenon with families in Japan, the Moimoi books combine eye-catching visual design with simple, baby-friendly interaction for a first reading experience made especially with little minds in mind.

Features

• Interactive board book created especially for babies and toddlers
• Moimoi characters developed through research at the University of Tokyo’s “Baby Lab”
• Bold colors and high-contrast patterns capture little ones’ attention
• Clever page cutouts create an interactive hide-and-seek experience
• Simple sounds and repetition encourage engagement
• Designed for reading, looking, pointing, and playing together
• Part of the beloved Moimoi book series
• Over one million Moimoi books sold in Japan

Why We Love It at Drool & Co.
We love that Moimoi was designed around what actually catches a baby’s eye. The high-contrast patterns, funny little sounds, and peekaboo-style cutouts make this such a fun first book for even the youngest readers. It’s simple enough for babies to enjoy but interactive enough to become a favorite they’ll want to explore again and again.